ProfitPeek vs TrueProfit
If you're comparing Shopify profit-analytics apps, TrueProfit is probably on your list — and for good reason. This is an honest look at how the two differ, including where TrueProfit is the better pick. We'd rather you choose the right tool than the wrong one.
The short version
Both apps do the core job well: pull your Shopify orders, subtract real costs, and show your true net profit instead of just revenue. The biggest practical difference is pricing structure:
- TrueProfit prices in tiers metered by order volume (e.g. a 300-orders/month entry tier) and charges per-order overage fees when you exceed your tier. Sell more, pay more.
- ProfitPeek is flat: $29 or $79 a month, no order caps and no per-order fees, at any volume.
Side by side
| ProfitPeek | TrueProfit | |
|---|---|---|
| Entry paid price | $29/mo flat | ~$35/mo (300-order tier) |
| Order caps | None | Per-tier caps |
| Per-order overage fees | None | Yes (per extra order) |
| True net profit (COGS, fees, refunds, shipping) | Yes | Yes |
| True ROAS / profit on ad spend | Yes | Yes |
| Profit by product | Yes | Yes |
| Ad-platform integrations | CSV today; auto-sync (Meta/Google) rolling out | Mature, many platforms |
| Maturity & reviews | New entrant | Established, 5.0★ with 700+ reviews |
Where TrueProfit is the better choice
We'll be straight with you. Choose TrueProfit if you want the most established option with a long track record and hundreds of reviews, or if you need deep, mature auto-sync across many ad platforms (Meta, TikTok, Google, Bing, Snapchat, Pinterest) today. It's a genuinely good product and its review history shows it.
Where ProfitPeek fits better
Choose ProfitPeek if:
- You're scaling order volume and don't want your analytics bill climbing tier-by-tier or charging you per order — flat pricing is simply cheaper as you grow.
- You want the core answer — true net profit and true ROAS — without a finance-tool learning curve. ProfitPeek is built to give founders the number in seconds.
- You prefer predictable, transparent pricing you can reason about.
Try it yourself — free
The honest way to decide is to look at your own numbers. Run them through our free profit calculator (no signup), or install ProfitPeek free and see your real profit on your actual store in about five minutes.
See your real profit with ProfitPeek — flat $29/mo, no order caps.
Add to Shopify — free