ProfitPeek Add to Shopify
The Profit Blog

Keep more of what you sell.

Plain-English guides on Shopify profit, margins, fees, and true ROAS.

Fundamentals

Shopify Shows Revenue, Not Profit — Here's the Number That Actually Matters

Your dashboard says you had a great month. Your bank account disagrees. Here's why, and how to find your real number.

Read → Ad spend

True ROAS vs Revenue ROAS: Why a 3× Campaign Can Still Lose Money

The ROAS your ad platform reports isn't the one that pays your bills. Meet POAS — profit per ad dollar.

Read → Fundamentals

How to Calculate COGS for Your Shopify Store (With Examples)

Cost of goods is the biggest number between revenue and profit. Here's how to get landed cost right.

Read → Fundamentals

Shopify Fees Explained: What You Really Pay Per Order

Subscription, payment processing, transaction fees, apps — the full breakdown of what Shopify quietly takes.

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